Digital Marketing Specialist

Job description:

What You’ll Do

Develop and Execute Strategies:

Plan, implement, and manage integrated digital marketing campaigns across Google Ads and social media platforms (Facebook, Instagram, LinkedIn, and X/Twitter).
Develop cross-channel strategies for multiple brands, focused on awareness, engagement, and conversions.
Content Creation and Scheduling:

Create engaging, brand-specific content and maintain a consistent posting schedule.
Manage and optimize paid campaigns using Meta Ads Manager and Google Ads to maximize ROI.
Campaign Management:

Set up, monitor, and continuously improve campaigns to achieve performance goals.
Use Google Analytics, Google Ads, and Meta Ads Manager to track KPIs and deliver actionable insights.
Performance Analytics:

Generate reports, analyze campaign data, and present performance outcomes with recommendations.
Implement tracking solutions (pixels, tags, and goals) to ensure accurate attribution and reporting.
Community Engagement:

Monitor social media platforms, respond to community interactions, and build brand loyalty.
Maintain consistent tone of voice and uphold brand reputation online.
SEO and Web Management (Optional) :

Support SEO initiatives and website content management to align with marketing objectives.
Collaborate with designers and developers to ensure websites are optimized for both search and user experience.
Collaborate Across Teams:

Work with design, development, and account teams to deliver cohesive, high-performing marketing campaigns.
About You

Experience:

Open to entry-level candidates with a degree in Business, Marketing, or Digital Marketing, as well as professionals with relevant experience.
Skills and Certifications:

Google Ads Certification (required).
Meta Ads Certification (required).
Proficiency in Google Analytics, SEO, and campaign management tools.
Strong understanding of paid media strategy across Google and social platforms.
Excellent analytical and creative problem-solving skills.
Strong written and verbal communication abilities.
Personal Qualities:

Detail-oriented, proactive, and highly organized.
Able to manage multiple brands and prioritize effectively.
Passionate about digital marketing and eager to learn in a fast-paced environment.
What We Offer

Work Environment:

On-site role based in Camberwell VIC 3124.
Growth Opportunities:

Support for ongoing professional development and upskilling in performance marketing.
Dynamic Projects:

Manage campaigns for a diverse range of brands and industries.
Supportive Team:

Work with a collaborative, experienced marketing team committed to growth and creativity.
Ready to Join Us?

Submit your resume and a brief cover letter highlighting your experience with Google Ads, Meta Ads, Google Analytics, and social media strategy.
We look forward to seeing how your skills can help our clients thrive in the digital space.

Apply now and be part of a team that empowers brands to achieve their full potential.
Job Type: Full-time
Work Authorisation:
Australia (Preferred)
Work Location: In person

Learn More about the company, please visit: https://kongfuseo.com.au/